Burberry Group plc

https://www.burberry.com/ Website https://www.burberryplc.com/ Corporate

Burberry Group, a British luxury fashion house with worldwide sales, specialises in the design, manufacturing and marketing of top-of-the-range clothes and accessories. The company's main fashion house focuses on and distributes ready-to-wear outerwear, sneakers, fashion accessories, fragrances, sunglasses, and cosmetics.ref

Sales break down by activity as follows:

• 80.30%: Retail distribution: activity conducted, at the end of March 2019, through a network of 475 stores distributed between company-owned stores (233; Burberry name), concession stores (146), franchised stores (44) and other (52);
• 17.9%: Wholesale distribution;
• 1.8%: Licensed sales.

Brands

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Ethical? link, Bureau of Investigative Journalism reported,

Company

Shareholders

Total float: 99.3%

• 6.18% Invesco Advisers Inc
• 5.37% Lindsell Train Ltd
• 4.49% Baillie Gifford & Company
• 3.08% Schroder Investment Management Ltd
• 3.06% Desmarais Family Residuary Trust^[1][2]
• 3.04%
• 2.86% Massachusetts Financial Services Co.
• 2.81% Vanguard Group Inc
• 2.73% Prudential Financial Inc § Jennison Associates LLC
• 2.47% Thornburg Investment Management Inc

Source: , Jan.2020

Timeline

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Burberry

• Aug.2018: Burberry presented a new logo and monogram for the brand, designed by the English graphic designer Peter Saville.[35][36] Burberry changes logo for first time in two decades. AdAge, Aug.02.2018.
• July 2018 it was reported that in the previous past five years Burberry had destroyed unsold clothes, accessories and perfume worth over £90m in order to protect its brand and prevent the items being stolen or sold cheaply. While a representative of Greenpeace criticised the decision, Burberry claimed that the energy generated from burning its products was captured, making it environmentally friendly.[39] According to Burberry's annual report, by the end of the financial year 2018, the company had destroyed goods worth £28.6m, an increase on the £26.9m from its financial year 2017.[40] In September 2018, Burberry reported that it would stop the practice of burning unsold goods, with immediate effect. Burberry also announced it would stop using real fur in its products, and would phase out existing fur items.[41]
• 2012: Although Burberry promotes its British connection, according to The Guardian, a British national daily newspaper, as of July 2012, Burberry maintains two production facilities in Great Britain, one in Castleford producing raincoats, and one in Keighley.[30]
• Mar.2011: Expansion - Saudi Arabia: Burberry formed a joint venture in Saudi Arabia with Fawaz Abdulaziz Alhokair & Co, transferring 5 stores from franchise operation.
• Sept.2010: Expansion - China: Burberry acquired its Chinese retail operations; acquired 50 stores across 30 cities, which had previously been operated by its Hong Kong-based franchisee, giving Burberry control of its brand in the fastest-growing luxury market in the world.ref
• Jun.2010: Ethical Trading Initiative: Burberry joined ref
• Jan.2010: Burberry formed a joint venture in India with Genesis Colors (49%).ref,ref
• Nov.2008: Expansion: Burberry formed a joint venture in Japan for non-apparel with its long-standing licensing partners, Sanyo Shokai and Mitsui & Co.
• Nov.2008: Expansion: Burberry Middle East: Burberry formed a joint venture with ?? to establish Burberry Middle East, headquartered in Dubai.
• Mar.2008: Burberry Foundation was established as a charity. Burberry makes an annual donation.ref
• Dec.2005: GUS plc divested its remaining 65% stake in Burberry Group plc.ref,refref
• Jul.2002: Burberry Group plc was listed on the London Stock Exchange, following an initial public offering.ref
• 2001-2005: Burberry became associated with "chav" and football hooligan culture. This change in the brand reputation was attributed to lower priced products, the proliferation of counterfeit goods adopting Burberry's trademark check pattern, and adoption by celebrities prominently identified with "chav" culture.
• 2000: Burberry buys its former licensee in Spain, Burberry (Spain) S.A. for the Spanish market. bought out the Spanish franchise that was worth 20% of group revenues.[22][12][23][24]
• 1999: Burberry: the name was reverted to the original "Burberry". However, the name "Burberrys of London" is still visible on many older Burberry products.
• 1970s-1980s: Burberry signed agreements with worldwide manufacturers to produce complementary products to the existing British collection such as suits, trousers, shirts, sportswear, accessories, for men, ladies, and children. These products, designed under the strict control of headquarters in London, were produced and distributed through independent retail stores worldwide as well as the Burberry stores, and contributed to the growth of the brand in sales and profits through to the late 90s, although the full extent of sales was not apparent in the parent company accounts since much was done through licensed agreements.
• 1970: Burberry enters a licensing agreement with Mitsui to manufacture licensed product for the Japanese market with Sanyo Shokai.
• 1955: Burberry was an independent family-controlled company until Great Universal Stores assumed ownership.[10]
• 1955: Great Universal Stores acquired Burberry. The business included a clothing manufacturing business. CH,OC
• 1940s: During WWII, Burberry supplied the British Army, the Royal Air Force, the Royal Navy, the Royal Pioneer Corps, the Officer Cadet Training Unit, and the Auxiliary Territorial Service with a range of military apparel and accessories, including trench coats.
• 1920: Burberrys Ltd became a publicly quoted company.
• 1911: the company became the outfitters for Roald Amundsen,[6] the first man to reach the South Pole, and Ernest Shackleton, who led a 1914 expedition to cross Antarctica. A Burberry gabardine jacket was worn by George Mallory on his attempt on Mount Everest in 1924.[8]
• 1909: Expansion: a Burberry store was opened in Paris, France.
• 1901: the Burberry Equestrian Knight logo was developed containing the Latin word "Prorsum", meaning forwards. Registered it as a trademark in 1909.[6]
• 1891: Burberry opened a shop in the Haymarket, London - 1st London store.[6] "Burberry" was the original name until it became "Burberrys", due to many customers from around the world calling it "Burberrys of London".
• 1879: Gabardine was invented by Thomas Burberry. The original fabric was worsted wool or worsted wool in combination with cotton, and was waterproofed using lanolin before weaving, producing a hardwearing, water-resistant yet breathable fabric. Patented in 1888. Gabardine
• 1870: the business had established itself by focusing on the development of outdoors attire.[6]
• 1856: Burberry: Thomas Burberry, a 21-year old former draper's apprentice, opened his own store in Basingstoke, Hampshire, England. Burberry originally focused on the development of outdoor attire.

Additional Sources: Company History. Burberry. Original archived on Apr.22.2015. ♦ Fashion Brands: Branding Style from Armani to Zara. z, y, x.