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GambleAware is an independent charity tasked to fund research, education and treatment services to help to reduce gambling-related harms in Great Britain. GambleAware is a commissioning and grant-making body, not a provider of services. Guided by the National Responsible Gambling Strategy, the charity’s strategic aims are to: broaden public understanding of gambling-related harms, in particular as a public health issue; advance the cause of harm-prevention so as to help build resilience, in particular in relation to the young and those most vulnerable to gambling-related harms; and help those who do develop gambling-related harms get the support that they need quickly and effectively.

Funding priorities are guided by the national strategy advised by the Responsible Gambling Strategy Board (RGSB) and endorsed by the Gambling Commission. The latest strategy was published in Apr.2016. GambleAware develops its commissioning plans in collaboration with the RGSB and the Gambling Commission.


  • Jul.04.2018: Gambling addiction nearly ended my life – we need reform. ... what is often overlooked is the more significant impact it is having on an individual’s mental health. The World Health Organisation’s new 11th version of the International Classification of Diseases now includes gambling as a recognised addiction for the first time. The demands to “gamble responsibly” are futile when no one sets out to become addicted to gambling. Like drugs, it has the capacity to re-wire neurological pathways that require treatment to overcome. But that treatment is chronically underfunded. The gambling industry is supposed to pay 0.1% of all gambling losses – amounting to around £14m – to GambleAware, whose job it is to commission services. But the levy is voluntary, so last year the industry gave just £9m. This is even more alarming when research by Respublica found that gambling addiction treatment receives three times less funding in total than drugs and alcohol. Respublica argue that the levy should be set at 1% to bridge the gap, which would raise £135m. Contributions should also be mandatory, calculated on the basis of the harm caused by each sector, ring-fenced for gambling addiction and administered through the public health grant. There is little justification for gambling to remain under the sole auspices of the Department for Digital, Culture, Media and Sport when it should be considered a public health issue. Bringing it under a shared remit with the Department of Health, drawing adequate resources into a treatment system that benefits from the strategic oversight of the NHS and collating data to inform preventative policies will reduce gambling-related harm in Britain. (Matt Zarb-Cousin is a former spokesperson for Jeremy Corbyn and now runs the Campaign for Fairer Gambling.) LabourList, Matt Zarb-Cousin.
  • 2016.??: Business as usual for 2016 A number of interesting things were said at the conference about the issue of gambling advertising. Someone from the Advertising Standards Authority admitted that the volume of gambling advertising had increased beyond expectations and perhaps beyond the limits of public acceptance. But, alongside these encouraging signs, there are indications that resistance to real change is as strong as ever. The changes to TV advertising, suggested by IGRG, are quite minor and would do nothing to reverse the massive increase we have seen in gambling advertising on television, the consequent exposure of young people to gambling advertising, and the increasing normalisation of gambling. It becomes clear that the industry, threatened by widespread concern about such things as the FOBT machines and gambling advertising, is keen to be seen to be doing something, but is naturally anxious not to do anything very significant that would seriously risk profits. A talk at the Westminster seminar by Ron Finlay, the chief executive of yet another new gambling trade association, the Senet Group, referred to the group's aspiration to 'change the culture', although its proposed actions, like those of the Canadian Responsible Gambling Council, were weak ones, unlikely to alter the current direction of British gambling policy. Matt Zarb-Cousin, of the Campaign for Fairer Gambling, was right I believe in describing the Senet Group in his talk as simply a publicity exercise for the industry, similar to the notorious alcohol industry Portman Group. Meanwhile, a theme of the Westminster seminar, which was dominated by speakers from the industry, was present and future threats to the profitability and survival of the gambling industry (other than remote gambling), and particularly betting shops, many of which it was said might have to close, with the associated loss of jobs, and the general burden of increased taxation and increased expectations of social responsibility, and the difficulty for the industry of lack of harmonisation across the European Union. Another significant event that happened in the closing weeks of 2015 was the publication, early in November, of the Responsible Gambling Strategy Board (RGSB) draft Strategy 2016-17 to 2018-19, as a consultation document. Unfortunately this potentially important document reinforces the impression that much noise is currently being made about the industry being socially responsible and minimising harm, whilst in fact there is resistance to real change. There are lots of interesting things in the RGSB document, for example about extending self-exclusion and about identifying harmful patterns of gambling. But the abiding emphasis is on individual gamblers and how to identify, educate and if necessary exclude them, and not on investigation of the harmful products themselves and how they are being designed and marketed. This is hardly surprising when it is realised that the 2005 Gambling Act, and subsequent behind-closed doors negotiations, have led to a situation where Government, the Gambling Commission, the RGSB, and the industry-led RGT, are expected to work closely together and have common aims. Together they constitute what I call The Gambling Establishment. No wonder that, despite all the noise, no real change is being proposed. When it comes to gambling in Britain, it is business as usual for 2016. Gambling Watch UK.


BeGambleAware is administered and funded by an independent charity - GambleAware. GambleAware is the leading charity in the UK committed to minimising gambling-related harm. As an independent national charity funded by donations from the gambling industry, GambleAware funds education, prevention and treatment services and commissions research to broaden public understanding of gambling-related harm. The aim is to stop people getting into problems with their gambling, and ensure that those that do develop problems receive fast and effective treatment and support.

GambleAware People

  • Trustees
    • Kate Lampard, Chair, ref
    • Saffron Cordery, ref
    • Professor Siân Griffiths - Deputy Chair of GambleAware, Chair of the Global Health Committee & Associate Non-Executive member of the Board of Public Health England & Trustee of the Royal Society of Public Health
    • Michelle Highman - Chief Executive, The Money Charity
    • Alan Jamieson - Public and Mental Health Consultant
    • Professor Anthony Kessel - Former Director of Global Public Health & Responsible Officer for Public Health England; Honorary Professor & Co-ordinator of the International Programme for Ethics, Public Health & Human Rights at the London School of Hygiene & Tropical Medicine
    • Chris Pond - Chair of Money Charity, Equity Release Council Standards Board & Lending Standards Board & Vice-Chair of Financial Inclusion Commission
    • Brigid Simmonds OBE - Vice-President of the Sport and Recreation Alliance; Chief Executive, British Beer and Pub Association
    • Professor Patrick Sturgis - Professor of Research Methodology, University of Southampton
  • Staff
    • Marc Etches - Chief Executive
    • Iain Corby - Deputy Chief Executive
    • Cinta Esmel - Director of Fundraising
    • John McCracken - Director of Commissioning (treatment services)
    • Dr Jane Rigbye - Director of Education
    • Clare Wyllie - Director of Research and Evaluation
    • Natalie Simpson - Operations Manager
    • Polly Newall - Research and Impact Manager
    • Dr Bianca Bailey Wilson - Research and Impact Manager
    • Jennifer Denchie - Education Officer
    • Alexander Källman - Fundraising Officer


  • Jun.07.2017: ASA Ruling on Responsible Gambling Trust t/a A cinema ad for Responsible Gambling Trust, seen in February 2017, showed a young woman sitting on her bed while an older man sat on a desk in the corner of the room. The complainant, who believed the role of the male character could be interpreted as predatory and sexually abusive, objected that the ad was likely to cause offence and distress. Responsible Gambling Trust t/a BeGambleAware said they provided a brief to agencies where they insisted on safeguards including testing the ad with the target age range (15- to 24-year olds) to give assurance that the ad did not inspire viewers to gamble, or was too unnerving and therefore would obscure the message, or to be mistaken for ads against gambling, rather than about the risks of problem gambling. ... ASA.