Advertising Industry

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Direct Marketing

Not sure this is the right place, but it will do for now.

  • May.30.2018: Bosses face £500k fine in nuisance call crackdown. Directors of companies that make nuisance calls will face fines of up to £500,000 under a govt move to hold them personally responsible. Ministers have pushed to make directors liable as evidence emerged that companies are choosing to wind up and then register under a new name rather than pay big financial penalties. The data protection watchdog revealed last week that it had failed to recover 46% of the £17.8m in fines since 2010, due to liquidations. Britons were bombarded with almost 4m nuisance calls and texts last year, according to OfCom estimates. Another study, commissioned by the insurance company Aviva, put the figure at 2.2bn, or 4,200 calls and messages every minute. The govt will begin a consultation today on proposals that mean that on top of the fine of up to £500,000 on a business, the same can be levied by the Information Commissioner’s Office (ICO) on company directors. Lucy Fisher, The Times.


Articles

  • Mar.11.2018: SCU pulls plug on radio ads for Project Ireland. The govt's Strategic Communications Unit (SCU) has cancelled a planned national radio campaign to promote the national development plan, after the taoiseach admitted there were shortcomings with how the campaign had been presented in newspapers. People quoted in advertorials published by the Independent News & Media (INM) group and The Irish Times had not been told they would be featuring in govt ads. Some local newspapers were told by an agency working for the SCU to make the Project Ireland 2040 adverts fit in with the "tone" of their normal editorial coverage. The Irish Independent posted the Action Plan for Education material on its website on Feb.14, without any indication that it was advertorial. Mark Tighe, The Times.
  • Jan.27.2018: 'Trojan' phone boxes used to dodge advertising rules. Telecom companies have been accused of using "trojan" phone boxes to smuggle advertising on to the high street after a surge in applications to install them despite the boxes being almost obsolete. In some areas the number of applications has risen by 900% in two years. Nail Johnson, The Times.
  • Want to promote cycling? Cut back car adverts now. The UK spends £500m a year on car ads and fetishises auto-ownership – no wonder cycling is stuck in the slow lane. By and large, it works: car ownership has grown steadily since the 1940s and, after the current economic crisis abates, it will likely continue to do so. In sharp contrast, the promotion of cycling and walking is almost non-existent. While the govt encourages us to walk, ride bikes and use public transport, it knows that car advertising is persuading us to do the exact opposite. The outcome of all that PR for cars is more sales as well as more congestion, more pollution and a greater demand for scarce parking spaces. Reversing the trend of ever-increasing car ownership and use is not as difficult as it seems. If governments were to limit car advertising, as they did with alcohol and tobacco when the health impacts were recognised, people would take decisions about their mode of transport based on common sense rather than the promise of open highways, high speeds and glamorous locations. If the barriers to cycling were removed – such as perceived danger and a lack of cycling infrastructure – cycle journeys in the UK might increase tenfold to the levels seen in Holland or Denmark. The benefits are obvious: more cycling and walking would help prevent health problems as well as climate change. Tom Bogdanowicz, London Cycle Campaign, The Guardian.