AO World plc

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AO World is an online retailer of electrical products, operating through two segments:

  • Online retailing of domestic appliances to customers in the UK;
  • Online retailing of domestic appliances to customers in Europe (excluding the United Kingdom).

The Company offers over 5,500 stock keeping units (SKUs) in the United Kingdom, approximately 2,000 in Germany and over 600 in the Netherlands. The Company offers a range of ancillary services, such as customer finance options, an unpack and recycle service, product care packs, and disposal and connection services.

In the United Kingdom, the company operates in ~3 categories:

  • Major Domestic Appliances: offers built-in appliances, such as dishwashers;
  • Small Domestic Appliances: small appliances, food preparation and floor care;
  • Audio Visual: includes television, audio, set-top boxes, digital versatile disc (DVD) and Blu-Ray players.

AO.com (formerly Appliances Online) is an online retailer specialising in electrical goods. In addition, the Company offers a range of ancillary services, such as customer finance options, an unpack and recycle service, product care packs, and disposal and connection services. https://craft.co/ao-world

Company

Shareholders

Total float: 52.2%
  • 22.6% John Charles Roberts
  • 11.0% Camelot Capital Partners LLC
  • 8.30% Rothschild Bank AG
  • 8.16% Odey Asset Management LLP
  • 8.00% Stephen James Caunce
  • 6.53% Ruane, Cunniff & Goldfarb LP
  • 4.70% Christopher John Hopkinson
  • 4.25% London & Amsterdam Trust Co. Ltd
  • 4.18% Invesco Advisers Inc
  • 3.84% Credit Suisse Asset Management (Schweiz) AG
Source: MarketScreener.svg, Apr.2020

Timelines

ToDo: Our StoryArchive-org-sm.svg, Our WebsitesArchive-org-sm.svg link, https://ao.com/, [link],

AO World plc

  • Oct.2015: AO.de, the German version of AO.com, was launched.ref

DRL Holdings Ltd

https://beta.companieshouse.gov.uk/company/03914998, https://beta.companieshouse.gov.uk/company/05525751

  • Feb.2014: AO plc: DRL Holdings announced its intention to rename itself ahead of a stock flotation in March.[1]
  • Jul.2009:
    Expert-Logistics.pngDeals-Arrow-Left.svg
    Expert Logistics Ltd was purchased from Iceland Frozen Foods Ltd, giving it control over the distribution of its goods.ref

DRL was established in 2000 as an online white goods retailer and now employs over 200 members of staff in its Bolton based offices. The company's client list includes Amazon, Boots, Debenhams, Empire Direct, House of Fraser, Marks and Spencer, Next, Sainsbury's & Screwfix, as well as two of its own websites, Appliances Online and Appliances Deals. http://drllimited.co.uk/

Expert Logistics Ltd

Expert-Logistics.png

  • Jul.2009: DRL Holdings Ltd purchased the business from Iceland Frozen Foods Ltd, giving it control over the distribution of its goods.ref
  • Aug.2006: Expert Logistics Ltd was incorporated to acquire the business and trade of Iceland Foods Ltd's Expert Logistics operations, which delivered large domestic appliances to home and trade customers in the UK on behalf of major manufacturers and retailers. OpenCorporates-sm.svg
  • Oct.1997: Expert Logistics Ltd was incorporated by Iceland Frozen Foods plc. CH
  • 1984: Beginnings: a two-man delivery company based in Radcliffe, Manchester, specialising in the home delivery of white goods.
  • ^ Online Domestic Appliances Retailer AO To List In London In March. Rowena Harris-Doughty, Alliance News, Feb.07.2014.