The Wonderful Company
The Wonderful Company LLC, formerly known as Roll Global, is a private corporation based in Los Angeles, California. With revenues of over $4 bn, it functions as a holding company for Stewart and Lynda Resnick and, as such, is a vehicle for their personal investments in a number of businesses.
Fiji water brings you the taste of exploitation, greed + abuse, conveniently bottled, extracted in a city where have no access to clean water. What makes Fiji water so special? Nothing. Fiji water is a manufactured demand product that costs 2,000 times the amount of good tap or well water. It also contributes to global plastic pollution by the manufacture of plastic bottles.
- Nov.2010: Tale of Two Statements: Fiji Water and Government. Fiji Water pays 0.33 cents for a litre of water as a Water Resource Tax; the company uses 3.5m litres per month. The govt would like to increase it to 15 cents. Fiji's response was to cancel contracts, and put everything on hold. Croz Walsh's Blog, Croz Walsh.
- May.14.2009: Fiji Water and Corporate Social Responsibility: Green Makeover, or Greenwashing. The case provides a compelling illustration of how CSR issues may threaten the stability of a clever marketing strategy. The Case Solutions, James McMaster, Jan Nowak.
Wonderful Sweet Scarletts
"The reason most citrus fruits contain seeds is because the flowers on the trees are pollinated by bees."
Absolute marketing-hype rubbish. See Pollination Requirement and Seeds in Citrus.