Consumer Goods Forum
- Consumer Goods Forum
- https://www.theconsumergoodsforum.com, https://www.theconsumergoodsforum.com/who-we-are/overview/, https://www.theconsumergoodsforum.com/who-we-are/our-board-of-directors/, https://www.theconsumergoodsforum.com/who-we-are/our-partners/
The Consumer Goods Forum (CGF) is a global, parity-based industry network, driven by its members. It brings together the CEOs and senior management of over 400 retailers, manufacturers, service providers and other stakeholders across 70 countries and reflects the diversity of the industry in geography, size, product category and format. Forum member companies have combined sales of EUR 2.5 trillion. Their retailer and manufacturer members directly employ nearly 10 million people with a further 90 million related jobs estimated along the value chain. It is the only association in the consumer goods industry that is truly global, while embracing both retailers and manufacturers.
The Consumer Goods Forum is governed by its Board of Directors, which includes 50 manufacturer and retailer CEOs and Chairpersons.
The Forum’s vision is: “Better lives through better business”. To fulfil this, its members have given the Forum a mandate to develop common positions on key strategic and operational issues affecting the consumer goods business, with a strong focus on non-competitively sensitive process improvement. The Forum’s success is driven by the active participation of the key players in the sector, who together develop and lead the implementation of best practices along the value chain. (WP)
- Jul.18.2018: How AI and Robotics will Transform FMCG Supply Chains. ... As the customer relationship shifts to online platforms, it’s important that consumer goods companies consider how they can deliver services that are tailored to individual customers and create a truly engaging customer journey. The expansion in data can lead to new opportunities to understand a consumer’s needs. In future, AI chatbots could play an increasingly important role in maintaining relationships with consumers, becoming AI brand ambassadors. Furthermore, automated machine learning could also play a role in customer loyalty marketing, offering tailored services to users who engage with a brand in a particular way. Ruediger Hagedorn, Director, Consumer Goods Forum.
- Jun.25.2018: Unlocking the Value of Product Transparency. Corporate transparency initiatives are getting better and more robust all the time, working with supply chain partners to drive positive change. Consumer engagement in transparency is very different. Consumers have low trust in companies (along with other institutions) – but they are looking for reasons to build that trust. The problem comes when we try to speak the language of sustainability and corporate communications to consumers, trying to disclose information to them as if they were stakeholders. All our hard work is getting lost in translation. That’s the question Futerra and the Consumer Goods Forum are seeking to answer with our new research project. Sarah Holloway, Solitaire Townsend, Futerra, Consumer Goods Forum.