Kellogg is an American multinational producer and marketer of cereals and convenience foods. Products are sold in the USA (50.4%), North America (13.7%), Europe (17.7%), Latin America (11.2%) and Asia/Pacific (7%). Sales break down by product family as follows:
- 50.2%: Snacks: biscuits, pastries, cereal bars, waffles, etc. sold under the Kellogg's, Keebler, Cheez-It, Murray, Austin and Famous Amos brands;
- 38.4%: Cereals: primarily Kellogg's brand;
- 11.4%: Frozen products.
- 18.2% Bank of New York Mellon Trust Co. NA
- 7.05% KeyBank National Association
- 7.00% Capital Research & Management Company
- 5.87% Vanguard Group Inc
- 3.97% SSgA Funds Management Inc
- 3.48% Capital Research & Management Company (World)
- 2.95% Templeton Global Advisors Ltd
- 2.29% Capital Research & Management Company (Global)
- 2.19% Montag & Caldwell LLC
- 2.11% Massachusetts Financial Services Co.
- Jul.2019: Ferrero SpA bought some selected operations from Kellogg's North America snacking business: Mother's Cookies, Famous Amos, Murray's, Keebler, and Little Brownie Bakers.ref,ref,ref,ref
- Dec.2008: Mother's Cookies was acquired from the bankruptcy court after an accounting scandal, and re-launched in May.2009.
- 1906: Battle Creek Toasted Corn Flake Company was founded by brothers John Harvey Kellogg and Will Keith Kellogg.