Kellogg Company

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Kellogg is an American multinational producer and marketer of cereals and convenience foods. Products are sold in the USA (50.4%), North America (13.7%), Europe (17.7%), Latin America (11.2%) and Asia/Pacific (7%). Sales break down by product family as follows:

  • 50.2%: Snacks: biscuits, pastries, cereal bars, waffles, etc. sold under the Kellogg's, Keebler, Cheez-It, Murray, Austin and Famous Amos brands;
  • 38.4%: Cereals: primarily Kellogg's brand;
  • 11.4%: Frozen products.


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Total float: 80.6%
Source: MarketScreener.svg, Apr.2020


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  • Jul.2019: Ferrero SpA bought some selected operations from Kellogg's North America snacking business: Mother's Cookies, Famous Amos, Murray's, Keebler, and Little Brownie Bakers.ref,ref,ref,ref
  • Dec.2008: Mother's Cookies was acquired from the bankruptcy court after an accounting scandal, and re-launched in May.2009.
  • 1906: Battle Creek Toasted Corn Flake Company was founded by brothers John Harvey Kellogg and Will Keith Kellogg.