Danone SA

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Danone is a French multinational food-processing corporation, headquartered in Paris. Sales break down by family of products as follows:

  • 53%: Dairy and Plant products: fresh fermented milk products, creams, products and drinks of plant origin (based in particular on soya, almond, hazelnut, rice, oats and coconut).ref
  • 28.9%: Specialized Nutrition products: baby foods (foods for infants and young children in addition to breastfeeding),ref and medical nutrition products (foods for people suffering from certain pathologies or people weakened by age).ref
  • 18.1%: Bottled water: natural water, aromatized water or enriched in vitamins (brands Evian, Volvic, Badoit, Aqua, etc.).ref

Top 10 Plastic Polluter: #BreakFreeFromPlastic[1]


Evian, Nutrilon, Activia, Alpro and Mizone...



Total float: 91.0%
Source: MarketScreener.svg, Mar.2020


ToDo: Beginnings, History, DDG


  • 2017: WhiteWave Foods (Alpro), was acquired, and subsequently renamed as "Danone North America".[2]
  • 2017: Brand refresh: "One Planet. One Health." The boy's image is more optimistic.
  • 2010: Acquisitions: Medical Nutrition USA, YoCream, Happy Family, YoCrunch.
  • 2010: Unimilk, an established Russian brand, was acquired, bringing brand such as Prostokvashino and Tëma (infant nutrition).
  • 2007: Royal Numico, a leader in Baby and Medical Nutrition, was acquired. Royal Numico has a portfolio of strong brands, among them Nutricia, Milupa, and Cow & Gate.
  • 2007: Biscuits business was sold to Kraft.
  • May.2001: Danone Group bought a 50% stake in Shanghai Aquarius Drinking Water Company Ltd, a subsidiary of Shanghai Maling Aquarius Company Ltd.[3]
  • 2001: Danone Waters of America: the Stonyfield Farm, founded in 1983 by Gary Hirshberg, was acquired.
  • 1999: The Container business was sold, and the group withdrew completely from brewing.
  • 1997: Danone continued to expand internationally, refocusing on three business lines with the greatest growth potential: Fresh Dairy Products, Beverages and Biscuits.
  • Jun.1994: Danone: BSN-Gervais Danone shortened its name, with a new logo: a little boy gazing up at a star, symbolising the company’s drive to keep pushing higher and going further.
  • 1991: Amoy, a Hong Kong-based specialist in soy sauces and frozen foods, was the company's first major Asian acquisition.
  • 1991-1993: Expansion: Eastern Europe: Hungary and Poland (1991): Cokoladovny in the Czech Republic (1992); Bolshevik in Russia (1992); and Bulgaria (1993). Western Europe: Papadopoulos in Greece; W&R Jacob in Ireland; mineral waters Volvic and Mont Dore in France; and dairy products, Danone SA in Spain.
  • 1989: Nabisco's European biscuit brands were acquired: Belin in France, Jacob's in the UK, and Saiwa in Italy.
  • 1986: General Biscuit, a group with a network of companies in Germany, Belgium, France, the Netherlands and Italy, was acquired.
  • 1983: Groupe Danone SA: the company changed its name.[4]

BSN-Gervais Danone

  • Feb.1982: Acquisitions: most of Brooke Bond Group Ltd's interests in France, Italy and the Benelux countries were acquired.[2]
  • 1981: Dannon Milk Products Inc was repurchased from Beatrice Foods.[5],[6]
  • Apr.1980: Générale Occidentale SA's food manufacturing interests were acquired, in exchange for minority stakes in two BSN subsidiaries, Milliat and Diepal. The food businesses specialised in groceries and confectionery, and included brands such as Amora, Carambar, Liebig, Vandamme, La Pie qui Chante, and Maille. The transaction made BSN-Gervais Danone the leading agrifood company in France.[3]
  • 1979: Acquisitions: several companies, including Amora, Maille, Vandamme, La Pie qui Chante, Liebig, Galbani, and Volvic.
  • Oct.1973: the 1973 oil crisisWikipedia-W.svg had severe economic impacts. BSN-Gervais Danone's glass-making business was hard hit, and its profits had hitherto been financing the group's development. Consequently, the group decided to withdraw completely from plate glass manufacture, selling off Boussois in 1981.
  • 1973: BSN-Gervais Danone: Gervais Danone merged with bottle maker § BSN.


  • 1967: Gervais Danone: Danone merged with Gervais, a leading French fresh cheese producer.
  • 1959: Beatrice Foods Company bought Dannon Milk Products Inc, eventually making Dannon the first producer of fresh dairy products sold coast-to-coast.[4]
  • 1951: After the war, Daniel Carasso returned to Paris to manage the family's businesses in France and Spain.
  • 1947: Fruit on the Bottom: strawberry, raspberry, blueberry, orange and lemon flavours were added to the yogurt - and sales took off.[5]
  • 1942: Dannon Milk Products Inc: Daniel Carasso and the Metzgers spotted Oxy-Gala, a small yoghourt-making business in the Bronx, and purchased the business.[5] They were advised by designer Raymond LoewyWikipedia-W.svg, who helped with the packaging design, to use "Dannon", an Americanised name.[6]
  • Nov.1941: WWII: the arrival of the Nazis forced Isaac Carasso to take refuge in the USA, where he partnered with Swiss-born Spanish businessman Joe Metzger and his son, Juan.[5]
  • Feb.1929: Société Parisienne du Yoghourt Danone: Daniel Carasso opened a retail outlet in Paris.[7]
  • 1919: Danone: Isaac Carasso, a Salonica-born Sephardic Jewish pharmacist, began producing yogurt in Barcelona, Spain.[8] The business was named after his son Daniel's nickname, Danon (little Daniel).[5],[9][10]


  • 1973: BSN-Gervais Danone: BSN merged with § Gervais Danone.
  • 1970: Evian (which owned brands Badoit, Jacquemaire and Fali), Kronenbourg, Société Européenne de Brasseries (European Breweries Company) and Blédina (formerly Evian Solide) were acquired, making BSN France’s largest producer of beverages and baby food. The diversification was motivated by the idea that glass bottles were going to lose their monopoly, so making the contents for its containers seemed like a good move.
  • 1970: Evian (which owned brands Badoit, Jacquemaire and Fali), Kronenbourg and the European Breweries Company wre acquired.
  • Feb.1966: BSN, Boussois-Souchon-Neuvesel, was formed by the merger of Glaces de Boussois, France’s 2nd-largest producer of flat glass, with Lyon-based Verreries Souchon-Neuvesel, France’s top producer of bottles and jars. Souchon-Neuvesel, based in the Lyon region, produced bottles, industrial containers, flacons and table glassware (container glass). Glaces de Boussois, located in northern France, made windows for the building and automobile industries (plate glass). Antoine Riboud was appointed chairman of Boussois-Souchon-Neuvesel - soon to be known as BSN.
  • 1965: Antoine Riboud was appointed as chairman of the Board, and Chief Executive Officer.
  • 1942: Antoine Riboud, of Lyon, started working at the sales department of one of the glass factories.

Additional Sources: A walk through Danone’s History. via Medium.com, Danone SA, Nov.21.2016. ♦ Our Strategric zones of development: United States. Danone SA. Original archived on Apr.03.2015.Our Company: History. Groupe Danone SA. Original archived on Sept.10.2004.



  1. ^ The Brand Audit Report, Vol.1 Over the next 10 years, plastic production is slated to increase by 40%. Traditionally made from oil byproducts, but now increasingly made using fracked gas. Recycling is not a feasible solution to the plastic pollution crisis. Many plastics are very difficult, or impossible, to recycle. Megacorps make $billions of profits from plastic-wrapped products - but leave communities to pay for and manage the negative impacts. As the food and products contained in plastic are consumed, people are accumulating phthalates and endocrine-disrupting chemicals in their bloodstreams. Break Free From Plastic, Oct.2018.
  2. ^ Another unhappy trip to Europe. The Times Archive, Feb.03.1982.
  3. ^ Goldsmith group sells Bovril offshoot to Beecham for 42m. Richard Allen, The Times Archive, Apr.19.1980.
  4. ^ Daniel Carasso, 103, Dies; Businessman Introduced America to Dannon Yogurt. Emily Langer, The Washington Post, May.25.2009. Original archived
  5. ^ a b c d Daniel Carasso, a Pioneer of Yogurt, Dies at 203. William Grimes, The New York Times, May.20.2009.
  6. ^ The Scoop on Dannon: 5 Questions with DanoneWave's Michael Neuwirth. Dale Buss, BrandChannel, Nov.07.2017.