Interpublic Group of Companies Inc

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Interpublic Group is an American publicity and marketing services company, one of the "Big Four" agencies, alongside WPP, Publicis Groupe and Omnicom.ref.

Interpublic specialises in consumer advertising, digital marketing, communications planning and media buying, public relations and specialty marketing.ref It designs and executes publicity campaigns and supplies consulting, media space purchasing, strategic planning, direct marketing, public relations, institutional communication, and other services.
Sales are distributed geographically in the USA (60.2%), Asia/Pacific (12%), the UK (9.1%), Europe (8.6%), Latin America (4%) and Other (6.1%).

The group consists of several major networks which provide integrated, large-scale advertising and marketing solutions,ref,p.2 plus a number of Independent Speciality Agencies in the areas of public relations, sports marketing, talent representation, and healthcare.ref, ref

  • 75.9%: Integrated agency network;
  • 22.2%: Specialised agency network;
  • 1.9%: Other.

  • Foote, Cone & Belding, a marketing communications company which focuses on creating “Never Finished” ideas for clients .
  • McCann Worldgroup
  • A marketing solutions network of agencies across 100+ countries.
  • McCann, one of the world’s largest advertising agency networks.
  • MRM/McCann, a digital marketing and relationship management agency.
  • Momentum Worldwide, a brand experience agency.
  • McCann Health, a professional and direct-to-consumer health communications network.
  • ChaseDesign, a shopper marketing specialist.
  • PMK-BNC, the talent, entertainment and brand agency.
  • CRAFT, the network’s global adaptation and production arm.
  • § MullenLowe Group
  • A marketing communications network with 90+ agencies in 65+ markets.
    • Expertise in brand strategy
    • Through-the-line advertising with MullenLowe;
    • Digital transformation with § MullenLowe Profero;
    • Media and communications planning and buying with MullenLowe Mediahub;
    • Customer experience activation with MullenLowe Open;
    • Consumer and corporate PR with MullenLowe PR and MullenLowe Salt.
  • IPG Mediabrands
  • Provides strategic counsel and advisory services.
  • UM (media management)
  • Initiative
  • Cadreon
  • Orion Worldwide
  • Reprise
  • Specialty business units including Healix, Identity, IPG Media Lab, MAGNA and Rapport. The specialist agencies focus on media innovation, forecasting, product development, branded content, emerging technology, mobile, search and social, out-of-home and more.
  • § Public Relations
  • Weber Shandwick (public relations)
  • Golin Harris
  • DeVries
  • Creation
  • Current
  • Jack Morton (brand experience)
  • FutureBrand (consulting/design)
  • Octagon (sports, entertainment and lifestyle marketing)
  • Independent Agencies
  • Carmichael Lynch
  • Deutsch
  • Hill Holliday
  • The Martin Agency

Company

Shareholders

Total Float: 99.3%
Source: MarketScreener.svg, Mar.2020

Corporate Grouping

ToDo: SEC Filings, Reports
  • IPG Holdings (UK) Ltd, OC
    • FCB Inferno Ltd, OC

Public Relations

Weber Shandwick

Who, Brands, What, Overview, Who.uk, People.
Linkback: Foreign Policy Centre

  • May.13.2018: Who are the new movers and shakers in the UK public affairs world? Joey Jones, head of public affairs, Weber Shandwick. The respected former Sky News deputy political editor  headed into lobbying in late 2016 after a brief stint as an adviser to Theresa May in the Home Office. Speaking during last year’s party conference season, Weber’s corporate and public affairs chairman Jon McLeod asked: “Is there anybody that matters who he doesn’t know?” The Jones advisory style is described by one senior industry figure as “clear and no-nonsense”. David Singleton, Public Affairs News.
  • May.13.2018: Who are the new movers and shakers in the UK public affairs world? Anthony Marlowe, managing director, Weber Shandwick. A former researcher for Justine Greening, Marlowe spent many years quietly plugging away at Edelman before finally jumping ship this year. He is described by one senior public affairs figure as a “smooth all-round operator” who gets wheeled out to impress big corporate clients. At Weber Shadwick, Marlowe reports to UK CEO #Rachel Friend and has a brief to grow the firm’s political and govt relations practice. David Singleton, Public Affairs News.

MullenLowe Group

MullenLowe Profero

MullenLowe Profero is a digital marketing agency, offering digital marketing, creative, media, technology, user experience and strategy. mullenloweprofero.com
  • Jan.2014: MullenLowe Profero: Profero was acquired by Lowe & Partners, and began operating as "MullenLowe Profero".[2]
  • Jul.2012: Vox Collective, a New York City-based Hispanic agency, was acquired in a move to increase Profero's influence across Latin American markets.[5]
  • 2000–2010: Offices were opened across the world: London, Sydney, Shanghai, Hong Kong, Singapore, Tokyo Beijing, New York City, and Seoul.
  • Oct.1998: Profero delivered a fully integrated campaign and was known to be the first and only organisation to "own" the internet in the UK for an entire day.[3]
  • Mar.1998: Profero was launched by brothers Daryl and Wayne Arnold,[2] who managed to acquire Sky (UK and Ireland) as a client the same year.

Articles

  • Jan.13.2003: WSW adds to Africa and Mideast forces. Weber Shandwick Worldwide has increased its presence in the Middle East and North Africa by merging forces with two prominent shops: Rimon Cohen in Israel and Promoseven in Dubai. "It is a global reality for us that we need to be able to service our clients in these areas, both local clients and international companies looking to grow their presence there," said Diamond. "We now have 14 offices in 13 Middle East countries, which I believe gives us the strongest network there of anyone." Clients of the Israel office include Teva Pharmaceutical Industries Ltd, Israel Rail, Duty Free, ManpowerGroup Inc, Israel Port Authority, and the Tel Aviv Stock Exchange. WSW clients already serviced in Dubai include Beiersdorf AG, McDonald's, Boeing Company, BMW Group, RCI, Siemens, Nestle, Masterfoods, and Coca-Cola. Diamond addressed the issue of safety concerns in the region. "Even with the security issues and problems with the economy, Israel is a vibrant marketplace," he explained. Roni Rimon, CEO and partner at the top-five Israeli firm, concurred in a written statement. "During this complex time in Israel, when the security situation is difficult and the economy is in crisis, we believe that PR plays an even more critical role," he wrote. "PR should be one of the main tools helping companies and organizations not only survive, but also look forward and continue to grow." Douglas Quenqua, PR Week.
  • Apr.2002: Know Your Enemy: Business agenda. The FPC launched a ‘Next generation dInterbrandemocracy’ project paid for by a lobbying firm: Weber Shandwick Adamson ... who are a Brussels-based lobbying firm, formerly known as Adamson BSMG, run by millionaire ‘high value’ donor to the Labour Party, Paul Adamson. His firm helps big business dominate the EU. Among the firm’s clients were the Chemical Industries Association, who used Adamson to fight restrictions on the use of phthalates – chemicals used in children’s toys which may disrupt the body’s hormones Adamson’s firm also worked for the ‘Endocrine Modulators Study Group’, a front for the European Chemical Industry Council, a trade group fighting legislation on chemicals affecting people’s endocrine systems. In a brochure distributed at Labour’s conference, the firm also boasted: ‘We advised and advocated on behalf of a major US automaker regarding proposed new EU fuel quality emission standards’ and ‘we advised the European and US pharmaceutical industries in securing the adoption of key laws in the field of biotechnology’.
    Adamson is a long-term supporter of the FPC. He regularly chairs FPC meetings at Labour conferences paid for by his firm, with speakers including Robin CookWikipedia-W.svg and Keith Vaz. His firm funds the centre’s publications, including a pamphlet with words by Tony Blair, which was launched by Peter Mandelson at a reception that was also sponsored by Adamson BSMG.
    The FPC is also funded by the international lawyers and Euro-lobbyists Clifford Chance LLP. The firm boast of ‘helping a client to advocate implementation of an EU Directive in ways which would minimise its adverse effects;’ and ‘developing a strategy for a food manufacturer to deal with pressure group activity’.
    They boast that Robin Cook, Keith Vaz, Peter Mandelson and Jack Simon, Baron Simon of GlaisdaleWikipedia-W.svg are among the ‘major speakers at events organised or supported by Clifford Chance’. The firm won these trophy speakers by sponsoring events like the Foreign Policy Centre’s ‘Network Europe’ or ‘Corporates in a Global Society’ launches. Clifford Chance also insist ‘we have been active in the PPP/PFI market in the UK since its inception in the early 1990s. We remain at the forefront of the spread of this work across Europe and beyond’.
    Both Clifford Chance and Adamson have also worked hard to push the GATS treatyWikipedia-W.svg and ensure this agreement will push international privatisation in the name of ‘globalisation’. The FPC published a pamphlet by former World Bank official Michael Edwards arguing that NGOs opposing globalisation were ‘Luddites, extremists and the leftover left’.
    The FPC argued ‘Many NGOs are seen to be guilty of propagandising the ongoing debate about globalisation; for example, by using emotive pictures of starving African children in campaigns to force western countries and institutions to cut third world debt’.
    The FPC insisted to Red Pepper that money is taken with ‘no strings attached and no effect on editorial decisions’ and that there were ‘clear guidelines’ about who they would accept money from and this excluded ‘arms firms’. However, the FPC is sponsored by two firms who supply mercenaries: Control Risks Group and ArmorGroup International plc fund the FPC’s research into international kidnapping. The Centre’s spokesman said they had no problems with these firms because ‘there is a legitimate private security industry’. Both Control Risks Group and Armor Group were named as among the new style, respectable mercenary firms who should be licensed and legitimised in Jack Straw’s recent Green Paper. Straw is also launching his own new pamphlet on Foreign Affairs through the FPC.
    Asked whether the FPC was just another way to help business meet govt, a spokesman responded that this was ‘a bit absurd’ or even ‘Puritanism’. These were ‘not big sums of money and if multinationals want to talk to government they can anyway’.
    Other multinationals that fund the FPC include Accenture, BP, Diageo, Hiscox Ltd, KPMG, Interbrand and Rio Tinto. Solomon Hughes, Red Pepper.